A slogan for Nicaragua
What pictures come to mind when you hear the word Nicaragua? Not, perhaps, a scene like the one above, though this photograph, which I took from the fort of El Castillo on the Rio San Juan, is a truer representation than most people’s preconceptions.
The country is trying to rebrand itself, or rather brand itself, to appeal to tourists, and casting around for a slogan that will do the job.
“Contra to expectations” certainly summed up my experience, and was the headline we used on my piece about the country last year. But given that the Contras were the enemies of the Sandinistas, and that the former leader of the Sandinistas, Daniel Ortega, is Nicaragua’s current president, I don’t think that suggestion is likely to get very far. Any better ideas?




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