“Iconic” is one of the words banned by the Telegraph Media Group style book, on the grounds that it’s used too often and inappropriately. Surely there are times when we need it, some of my colleagues complain. Fewer than you might think. This morning I heard a former prison governor on the Today programme on Radio 4 describe the murder of James Bulger as “one of the most iconic crimes of our recent criminal past”. What’s wrong with “notorious”?


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